Two-thirds of brands in Slovakia use influencers

Two-thirds of brands in Slovakia use influencers in their marketing and 70% plan to continue, an IAB survey showed. Companies spend an average €31,000 a year on them, and nearly half plan to raise their budgets. A single Reels video costs €1,100 on average, or €3,500 with bigger creators. Influencers properly label 75% of their posts as advertising.

(hnonline.sk)