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Streaming services, which are ad-free, reduce Slovaks' tolerance for ads

TV group Joj (Richard Flimel) will increase its ad rates by 29% from January 2023. This year, just like TV Markíza, it has fully sold out its advertising space. It complains that streaming services, which are ad-free, reduce Slovaks' tolerance for ads, and the inability to skip commercials significantly discourages Slovaks from watching Joj and Markíza. The group estimates that both TV stations have lost a combined €8m revenue this year, as they had nowhere to place ads.


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Táto správa je z Ekonomiky DNES, denného prehľadu najdôležitejších ekonomických správ zo Slovenska.

This news is from the Slovak Business News TODAY, one-page summary of all the important Slovak business news.

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