Poštová banka to be rebranded to 365.bank
Starting in 2Q21, Poštová banka will use its name only at branches of SP, the state postal provider. All its over 50 branches will be rebranded to 365.bank, a brand used only by its online bank so far. It aims to attract young clients, as currently its clientele is among the oldest on the market. It wants to get closer to the three most profitable banks, SLSP, VÚB, and Tatra banka. The changes won’t apply to Poštová poisťovňa, an insurer it will sell shortly.