Impressions for Slovak ads on Google jumped 67% and on YouTube 152% in 2025

The number of impressions for Slovak ads on Google jumped 67% last year, according to monitoring by Zircon Tree. Advertising in Slovakia was driven by foreign players (Temu, Allegro, Shein) as well as numerous smaller domestic companies. YouTube ad impressions soared 152%, as the number of advertisers surged from 29,000 to 50,000. Zircon Tree did not attempt to estimate the financial volume of ad spending or its effectiveness.

(hnonline.sk, hnonline.sk)