O2 is launching a new brand, “Radosť“ (Joy), for young clientele
Mobile phone operator O2 is launching a new brand, “Radosť“ (Joy), for young clientele in October. O2 says the new brand will be a “digital operator“, as sales, communication with clients and setting up services will all be online. It will offer unlimited data and calls for €20 a month. Competing operators have already responded by their own offers of cheap data plans.
O2 already has one virtual operator, called Tesco mobile (this is a 50-50 joint venture with the retailer). Slovak Telekom has Juro and Orange has Funfón.