Dr.Oetker will sell the same products in Central and Western Europe
Following pressure from V4 countries, German firm Dr.Oetker is unifying the composition of its food products, mainly frozen pizza, for countries in Central and Western Europe. Its frozen pizza sold in Slovakia will no longer be of inferior quality compared to that sold in Austria (will have more cheese, tomatoes, and salami). It will also be more expensive, though, by up to 20%. The company is also introducing a new brand, Feliciana, offering the previous “Slovak” quality for unchanged prices.